James is the Founder of Unleash the Athlete and former Head of Leadership and Character Development at IMG Academy. He helps college, professional athletes, and business professionals develop the mental and relational side of their craft through interactive lectures and teambuilding activities. James is also the director of performance for Complexity, the esports organization owned by the Dallas Cowboys.
Using stories, improvisation, audience participation, and lots of energy, James provides an experience for the audience with clear takeaways for continued growth. He uses his “Do, Say, Be” formula for developing leaders and empowering them to take ownership in their personal development through goal setting, self-talk, commitment, and teamwork.
James enjoys working out, traveling with his family, and reading. He holds a Bachelor’s degree in Communication from Fresno State and a Master’s degree in Performance Psychology from National University.